How to Create a Landing Page in WordPress

A practical framework for planning and building a focused WordPress landing page.

Start with the job

A practical framework for planning and building a focused WordPress landing page. The useful decision begins with the visitor action you want, the page or interaction that supports it, and the evidence you will use to judge whether it works.

A practical framework

• Define the audience: one clear visitor and situation.
• Define the action: subscribe, request, purchase, enroll, or continue.
• Reduce friction: remove competing paths and unclear language.
• Choose tooling last: software should support the workflow rather than define it.

Keep the next step simple

Choose the next guide based on the decision you are actually making now. A useful WordPress stack should become easier to understand as you move through it, not more complicated.